ქართული
ICCA in cooperation with the consulting and training company “Headvice”, offers a training course in social media management.
The 12-hour training is built on digital strategies and techniques for gaining audience attention that allow the company to stay in the customers’ focus for a longer period of time in a highly competitive environment and to encourage decision-making.
The objective of the training is to study social media processes and their application in modern reality, using social platforms to increase business success, to study buying and selling processes through online/internet services. 20% of training consists of theory, 80% is practical exercises. In the theoretical part, the participants will learn about modern approaches and views in the field of social media, while in the practical part, they will be able to apply the acquired knowledge in practice through exercises.
Training contents:
Location of banner ads
Advertising policy
Business Manager
Review of Ads Manager
Settings
Billing
A/B testing
Facebook Pixel
Campaign Objectives
Reach
Traffic
Engagement
Ready-to use platforms for design
Chatbot
MailChimp
Research sites and analytics
Trainers
Giorgi Kenchuashvili – Visiting Lecturer at Business and Technology University, founder at 4media, internet marketing expert.
Giorgi Mgeladze – Director of 4media
The number of participants is limited
If you are interested, please confirm your participation no later than January 22 by completing this form.
Date and time: 26, 28 January, 2, 3,9,10 February, 2021. 6 meetings, 18:00 – 20:00.
Training venue: Zoom online communications platform.
Training fee: GEL 350. ICCA will cover the full cost of the training for its members.
Training participants will be awarded with joint certificates from Headvice and ICCA.